Interview Questionnaire
1.
What message do you think that
the advert was trying to get across?
How the iPhone is useful for many things.
2.
Was it clear that the advert
was showing the Siri system, or did you think it could have just been a normal
apple advert?
Yes it was clear because he asking questions.
3.
Was the use of clay animation a
good way to show the intelligence of the product, and why?
Yes because it gave a form to the Siri character.
4.
Is the apple theme prominent
enough in the advert or should it be stressed more?
It was subtle and very well executed.
5.
Did you enjoy the advert and
what was your favourite part?
Yes and my favourite part was when Siri walked into the
iPhone.
6.
Did all the individual parts of
the advert i.e. music, lighting, frames per second, work well together and why?
Yes because it felt like an apple atmosphere and it was
very smooth and fluent.
7.
Do you think that advert was
the right length or was it too long, and why?
Perfect length because the apple adverts feel the same
way.
8.
Do you think that our advert
would have come out better if we had used Pixilation, paper cut out’s or small
objects?
No because it wouldn’t fit in with the advert and also
clay gave a body to Siri making it feel alive.
9.
Do you think that the advert
would have been successful in selling the product, and how?
Yes because it gives a good impression of Siri and makes
it feel like a superior product.
10. If you could what improvements would you make and why?
The examples of how Siri worked should have been shorter.
