Pinterest Inspiration Link

http://www.pinterest.com/lbeeharry/emilia-milne-home-animation/

My Treatment

My Treatment

My advert will be pictures of different people drinking the product and right at the end, pictures of the product filling back up.

I am going to use pixilation as my animation technique. My advert will start off with someone about to pick up the full bottle of Dr Pepper, it will then quickly change pictures to someone else picking it up. Every image taken will show different people in different places picking up the bottle. Each movement will be very small to make it look realistic. Once someone has it to their mouth, people will continue to drink the drink. When it has finished, I will photograph the different people putting the bottle back down on whatever it is in front of them, e.g.) a table. Because I realized this won’t take up that much time, after the photos I am going to take pictures of the bottle filling back up and then turn the bottle around to show the full label.

I don’t know much about the products background but from researching their adverts, I know they aim to create humorous and entertaining adverts and they are successful with this. Because I am only using multiple photos, here isn’t many ways I can make it funny in a sense but I can make it entertaining by taking the photos in interesting places with interesting people.

I think my advert will work because it isn’t complicated to make but at the same time, works well. Many of the adverts already created which use pixilation like Evian for example have been successful and fun to watch as well. I expect my audience will enjoy it and will want to watch it again.

Throughout all of the pictures of people drinking the beverage, there will be music playing. The song I have chosen originally has someone singing but I have chosen to use the instrumental version because it has a rhythm that would go very well with the photo speed. At the end of the advert, when I am showing the bottle filling back up, I will have a voice-over talking about the product and how anyone should buy it.

I am targeting my advert at all ages, genres, sexes and races. I will show this through the advert by having many people at all different ages in numerous altered places. I don’t want to target the product at one age group or one sex because I feel this would lower the success of the product.

Storyboard & Sound Plan

Below are images of my storyboard for my Stop-Motion animation advert and the sound plan for it too. 

This first page of my storyboard shows different people in different locations picking up the Dr Pepper bottle. There is a big difference in the number of shots between each image. This is because I am doing pixilation and my advert is going to be of lots of different people and different places picking up the drink, drinking it, then putting it back down again.












This is the second page of the storyboard. It carries on showing the different people drinking the product.

This is the last page of my storyboard. As you can see, in the last box it is just of the Dr Pepper bottle and what I want to do is take pictures the bottle going round and then filling up again. I didn't have enough boxes to show this happening so I am explaining on here.














This shows my sound plan and what music I'm going to use as well as my voice over. It also says how I'm going to source everything.


             

Stop Motion Text 2 Analysis

Stop Motion Text 2 - John Lewis Home Insurance Advert 2013 (http://www.youtube.com/watch?v=Wy2hrrI5BKY#t=59)

1.     What is the technique of the stop motion? How is it achieved? Why is it appealing?

In this advert they used stop-frame animation. It is very appealing because it works so well due to the fact that it runs so smoothly and has had a lot of time and effort put in to making it the best it could be. 

2.   How/why does that particular technique suit the subject of the stop motion?

I think the particular technique suits the subject of the stop motion because it’s based around your belongings and the things you have in your home that you perhaps don't value enough but couldn’t live without. It shows everything important in the house including the people who live there coming together and having a photo at the end and they showed it well through the stop-frame animation.

3. Is there any sound? Explain how it is used and why it is effective.
There is music in the background is a cover of Fleetwood Mac ‘Don’t Stop’ covered by Nina Nesbitt. I think the song goes quite well with it because it is a cheerful song running with a cheerful message.

4.   Describe the pace of the stop motion. Is it effective?

The pace of the stop motion is quite fast which is good because it means it looks like everything moving is moving completely on its own and looks like it is being filmed rather than having individual photos taken.

5.    Identify any of the 12 Principles of Animation that are used.

I think every principle was used in the advert.

6. Describe the set design. Do the characters interact with the set?
The advert is set in and around a house until the end where it is shot outside of the house. The characters do interact with the set as they are carried along on pieces of furniture including sofas and a bed. Everything from cutlery to toy army soldiers are marched outside of the house to have a photo taken and so you see everything come to life in different rooms which I thought was clever.

7. How many different parts move at once in a scene? Is there a lot of movement, or just some parts? Is it effective? Why?
There is a lot of movement all at once. This is quite effective because it means it looks realistic and so it grips the audience’s attention because they would be intrigued on knowing how it was done.

8. Do you think the subject could be done more effectively using a different form of film or animation?
No I don’t think it should have been done another way because the producers clearly wanted that outcome and it looked really talented in the end.

Stop Motion Text 1 Analysis

Stop Motion Text 1: The PEN Story
(http://www.youtube.com/watch?v=m9Et7UQh1tg)

1.     What is the technique of the stop motion? How is it achieved? Why is it appealing?

Every other photos they have skipped a few bits so it isn’t as smooth as most stop motion videos. This is a successful way for the particular video and theme of it because it doesn’t need to be completely smooth to make it interesting and clever.

2.   How/why does that particular technique suit the subject of the stop motion?

It suits the subject of the stop motion because as it is shown through photos, you can clearly see what’s going on even if you don’t necessarily have every single second shown.

3.   Is there any sound? Explain how it is used and why it is effective.

The sound used in the text is a song being sung by a male. The song which has been chosen relates to the stop motion text itself. The song has lyrics which are “The years are flashing by and everything will change but way deep down inside we all just stay the same.” The video being 1,800 photos of showing someone grow up and go through their life, the lyrics work quite well meaning it is effective because we listen to the music while watching what’s happening and it reminds people that that is the case. 

4.   Describe the pace of the stop motion. Is it effective?

The pace of the stop motion is quite fast but this is effective because it means viewers won’t get bored while watching it because so much is happening in a short amount of time and it’s a story that people would want to carry on watching to see what happens.

5.    Identify any of the 12 Principles of Animation that are used.

There wasn’t much use of 12 principles because of the reason that it was photos taken of other photos but within that, there was ‘Pose to Pose Animation’ used because obviously you need to know what to do when someone will take the photo otherwise it could be blurry/out of focus and won’t look professional.

6. Describe the set design. Do the characters interact with the set?
No, the characters do not interact with the set purely because it’s a set of photos showing someone growing from a boy to a man and the key events that happen through his life so its not real life. The 1,800 photos taken are placed next to each other and go around a house through different rooms.

7. How many different parts move at once in a scene? Is there a lot of movement, or just some parts? Is it effective? Why?
There is a lot of movement due to the fact that in every photo the character(s) are moving and walking but I think a lot of the movement is the camera following the photos around the house. I feel it is effective because it emphasizes on the story even more.

8. Do you think the subject could be done more effectively using a different form of film or animation?

I think if they had taken more photos, there would have been less of a big jump from picture to picture and we would have been able to see more detail and more accuracy.

Dr Pepper Advert 2 Analysis

Advert 2: Dr Pepper Advert

(http://www.youtube.com/watch?v=N5DkFEFlpX8)

1. Again, the product being sold is Dr Pepper. The advert is less clear than Advert 1 but you can still tell it is for the specific product. The advert is focused more on creating a feeling and personality by not constantly talking about how amazing the drink is but instead creates a humorous story which people would enjoy and so are more likely to buy the product. They portray comicalness in the brand by making the adverts and I personally think this is the more successful way of advertising a product/brand.

2. Again, the general mood of the advert is happy and funny for the audience anyway. I have come to the conclusion that the advertisers for Dr Pepper have decided to stick with the amusing adverts as they probably consume the most income from these adverts instead of previous ones.

3. Yet again, the same music plays at the end and once more it is a cheery tone despite the awful situation. It does make the mood entertaining because of the wit. I think people’s perception of the voice would change if the voice was a different gender or race because it would sound completely different and may not sound as joyful and sarcastic. Even if the voice was a male let alone a different race, then the music would have a different feel to it.

4. The advert tries to get the audiences attention by creating a witty story where viewers will know exactly what happened but the girl in it wont and so it’s very amusing for the spectators.

5. This advert is different to the first one in terms of whom it is aimed at. This is because in the advert, the person who offers a Dr Pepper is in fact an older man who is a father. This shows that both younger and older people drink the product and can be for anyone. Who is this advert aimed towards? Use demographics, psychographics and ideology to explain who the audience is. How does the advert use these characteristics to appeal to the target audience?

6. The advert tries to fulfill the needs of the audience to want a Dr Pepper although the way they portray the product is quite an unusual way to do so compared to other advertisements. Again, using the slogan as an example they make out that if you buy the drink, something bad will happen.

Dr Pepper Advert 1 Analysis

Advert 1: Dr Pepper Advert 
(http://www.youtube.com/watch?v=2Sf6uzhRbOs)

1. In this advert, the product being sold is Dr Pepper. The advert does make it clear that it is promoting Dr Pepper because at the start, the actor goes to a Dr Pepper vending machine and buys one and then throughout the advert, you carry on seeing the product. I think the advert is more focused on creating a personality towards to product as they use a lot of humour to make the advert successful. By doing this, it makes the drink much better known as people remember the advert. 

2. The general mood of the advert is fun and cheerful, although the actor is in a bad situation – it makes the audience laugh. The advertisers are very clever with their slogan and the subject of their adverts because as we know the slogan is ‘What’s the worst that could happen?’ and so they try their hardest to make a realistic situation the worst it could be. They are very ironic in their adverts and this makes an advert effective. 

3. There is only music at the end of the advert and yet with the circumstances of what just happened, it is cheerful music with what sounds like a choir chanting ‘What’s the worst that could happen?’ while everyone is laughing at the actor. By having happy music play in the background, this makes the advert funnier although we try our hardest to feel sorry for him knowing what situation he’s in. There is no voice over. 

4. Again, the advert tries to get your attention by using humour and making it as funny as possible. It raises interest by discussing a subject, interesting all target audiences but mostly teenagers, which was about the main characters little finger although everyone who heard the conversation thought it was something slightly ruder. 

5. Demographics show that the product is aimed mostly towards teenagers in this particular advert because throughout the advert, you see mostly people who are from around 15-19 and so that’s why it would be most likely aimed at that target audience. In this advert it is mostly revolved around males drinking the drink and this is the same in the second advert.

6. Although this particular advert hasn’t got much to do with identifying where people have insecurities and trying to change that - in the advert, the main woman actor says “He needs to be more careful where he puts that thing” and although she is talking about something else, this can also represent the boy spilling the drink and needs to be more careful with what he does.