BCAP Code

BCAP Code

CAP: Committee of Advertising Practise

Who are they?

Our industry is ruled by codes of practice that are designed to protect consumers and create an equal playing field for advertisers. The Codes are the responsibility of two industry Committees - the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) and are independently managed by the Advertising Standards Authority (ASA).

Why?

The Committees of Advertising Practice write and keep the UK Advertising Codes, which are managed by the Advertising Standards Authority. They offer the industry professional advice and guidance on how to create campaigns that obey the rules.

What do the Codes cover?

·         - Print and press ads

·         - Posters

·         - Direct mail

·         - Television and radio ads

·         - Competitions, special offers

·         - Email and text messages

·         - Internet (banners, pop-ups, virals, sponsored search, marketing communications on companies’ own websites and other non-paid for space under their control.)

·         - Teleshopping

·         - Cinema commercials

·         - Promotions

·         - And more.

Areas of the BCAP Code that are relevant to my advert

·         - Television and radio ads

·         - Internet (banners, pop-ups, virals, sponsored search, marketing communications on companies’ own websites and other non-paid for space under their control.)

·         - Cinema commercials

·         - Posters