Focus Group

After I sent out my questionnaire, I gathered 3 people to create a focus group. I wanted to ask them what their thoughts were on the previous Dr Pepper adverts. This is the outcome:

1) What did you think of the adverts overall?

• "Funny and humorous"
• "Doesn't really give a positive message to the product"
• "The humour was very apparent"
• "Links into everyday life"

2) What did you think about the slogan which is 'Whats the worst that could happen'? 

• "Quite memorable because they repeat it quite a lot"
• "Betrays the comical effect of the entire advert"
• "Whenever they mention the slogan, it tends to be the worst then happens"

3) What else do you think makes the advert successful? 

• "Its always a teenager drinking it so it has a clear target audience"
• "Even the father has a very childish way of dealing with the situation"
• "The drink brings back the child side of the adult back"

4) Does the humour add effect to the advert and why do you think it does this? 

• "It does because if the humour was cut out, it wouldn't be very interesting"
• "I wouldn't enjoy it as much if there was no humour"

5) What do you think would have made the advert better?

• "There seemed to be quite negative connotations"
• "It puts you off the drink a little bit because you wouldn't want that to happen to you"