Primary Research for Dr.Pepper - Questionnaire

QUESTIONNAIRE

1) Have you tried Dr.Pepper before? (Circle one)

    YES          NO      

2) What did you think of the taste? 

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3) Would you buy the drink again? (Circle one) 

     

     YES          NO          MAYBE

4) Do you think the price is reasonable? (Circle one)

     YES          NO          OTHER

5) Would the advert for Dr.Pepper increase the chance of you buying the product? (Circle one)
      
     YES          NO          MAYBE

6) Have you watched any of the previous Dr.Pepper adverts? If so, did anything in the advert stand out for you and what was it? 

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7) What would make a good advert for the specific product?

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8) If you do drink Dr.Pepper, how often do you drink it? 

• Everyday
• 2-6 times a week
• Every other week
• Once a month
• Only for certain occasions
• Never    

9) What do you think about the packaging of the Dr.Pepper bottle/can?

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10) Which drink do you prefer? (Circle one)

• Original Dr Pepper
• Diet Dr Pepper
• Cherry Vanilla Dr Pepper
• Diet Cherry Vanilla Dr Pepper
• Berries and Cream Dr Pepper
• Diet Berries and Cream Dr Pepper
• Caffeine Free Dr Pepper
• Diet Caffeine Free Dr Pepper