Dr Pepper Advert 1 Analysis

Advert 1: Dr Pepper Advert 
(http://www.youtube.com/watch?v=2Sf6uzhRbOs)

1. In this advert, the product being sold is Dr Pepper. The advert does make it clear that it is promoting Dr Pepper because at the start, the actor goes to a Dr Pepper vending machine and buys one and then throughout the advert, you carry on seeing the product. I think the advert is more focused on creating a personality towards to product as they use a lot of humour to make the advert successful. By doing this, it makes the drink much better known as people remember the advert. 

2. The general mood of the advert is fun and cheerful, although the actor is in a bad situation – it makes the audience laugh. The advertisers are very clever with their slogan and the subject of their adverts because as we know the slogan is ‘What’s the worst that could happen?’ and so they try their hardest to make a realistic situation the worst it could be. They are very ironic in their adverts and this makes an advert effective. 

3. There is only music at the end of the advert and yet with the circumstances of what just happened, it is cheerful music with what sounds like a choir chanting ‘What’s the worst that could happen?’ while everyone is laughing at the actor. By having happy music play in the background, this makes the advert funnier although we try our hardest to feel sorry for him knowing what situation he’s in. There is no voice over. 

4. Again, the advert tries to get your attention by using humour and making it as funny as possible. It raises interest by discussing a subject, interesting all target audiences but mostly teenagers, which was about the main characters little finger although everyone who heard the conversation thought it was something slightly ruder. 

5. Demographics show that the product is aimed mostly towards teenagers in this particular advert because throughout the advert, you see mostly people who are from around 15-19 and so that’s why it would be most likely aimed at that target audience. In this advert it is mostly revolved around males drinking the drink and this is the same in the second advert.

6. Although this particular advert hasn’t got much to do with identifying where people have insecurities and trying to change that - in the advert, the main woman actor says “He needs to be more careful where he puts that thing” and although she is talking about something else, this can also represent the boy spilling the drink and needs to be more careful with what he does.