Dr Pepper Advert 2 Analysis

Advert 2: Dr Pepper Advert

(http://www.youtube.com/watch?v=N5DkFEFlpX8)

1. Again, the product being sold is Dr Pepper. The advert is less clear than Advert 1 but you can still tell it is for the specific product. The advert is focused more on creating a feeling and personality by not constantly talking about how amazing the drink is but instead creates a humorous story which people would enjoy and so are more likely to buy the product. They portray comicalness in the brand by making the adverts and I personally think this is the more successful way of advertising a product/brand.

2. Again, the general mood of the advert is happy and funny for the audience anyway. I have come to the conclusion that the advertisers for Dr Pepper have decided to stick with the amusing adverts as they probably consume the most income from these adverts instead of previous ones.

3. Yet again, the same music plays at the end and once more it is a cheery tone despite the awful situation. It does make the mood entertaining because of the wit. I think people’s perception of the voice would change if the voice was a different gender or race because it would sound completely different and may not sound as joyful and sarcastic. Even if the voice was a male let alone a different race, then the music would have a different feel to it.

4. The advert tries to get the audiences attention by creating a witty story where viewers will know exactly what happened but the girl in it wont and so it’s very amusing for the spectators.

5. This advert is different to the first one in terms of whom it is aimed at. This is because in the advert, the person who offers a Dr Pepper is in fact an older man who is a father. This shows that both younger and older people drink the product and can be for anyone. Who is this advert aimed towards? Use demographics, psychographics and ideology to explain who the audience is. How does the advert use these characteristics to appeal to the target audience?

6. The advert tries to fulfill the needs of the audience to want a Dr Pepper although the way they portray the product is quite an unusual way to do so compared to other advertisements. Again, using the slogan as an example they make out that if you buy the drink, something bad will happen.