Stop Motion Text 2 Analysis

Stop Motion Text 2 - John Lewis Home Insurance Advert 2013 (http://www.youtube.com/watch?v=Wy2hrrI5BKY#t=59)

1.     What is the technique of the stop motion? How is it achieved? Why is it appealing?

In this advert they used stop-frame animation. It is very appealing because it works so well due to the fact that it runs so smoothly and has had a lot of time and effort put in to making it the best it could be. 

2.   How/why does that particular technique suit the subject of the stop motion?

I think the particular technique suits the subject of the stop motion because it’s based around your belongings and the things you have in your home that you perhaps don't value enough but couldn’t live without. It shows everything important in the house including the people who live there coming together and having a photo at the end and they showed it well through the stop-frame animation.

3. Is there any sound? Explain how it is used and why it is effective.
There is music in the background is a cover of Fleetwood Mac ‘Don’t Stop’ covered by Nina Nesbitt. I think the song goes quite well with it because it is a cheerful song running with a cheerful message.

4.   Describe the pace of the stop motion. Is it effective?

The pace of the stop motion is quite fast which is good because it means it looks like everything moving is moving completely on its own and looks like it is being filmed rather than having individual photos taken.

5.    Identify any of the 12 Principles of Animation that are used.

I think every principle was used in the advert.

6. Describe the set design. Do the characters interact with the set?
The advert is set in and around a house until the end where it is shot outside of the house. The characters do interact with the set as they are carried along on pieces of furniture including sofas and a bed. Everything from cutlery to toy army soldiers are marched outside of the house to have a photo taken and so you see everything come to life in different rooms which I thought was clever.

7. How many different parts move at once in a scene? Is there a lot of movement, or just some parts? Is it effective? Why?
There is a lot of movement all at once. This is quite effective because it means it looks realistic and so it grips the audience’s attention because they would be intrigued on knowing how it was done.

8. Do you think the subject could be done more effectively using a different form of film or animation?
No I don’t think it should have been done another way because the producers clearly wanted that outcome and it looked really talented in the end.